Curriculum
And remember...the 1:1 coaching is for any topic you want.
Intro Video 1
Defining Products and Services & Develop Personas
Website Review – Simplicity, Messaging, Shopping Cart, Credit Cards, Cybercurrencies, Data Privacy, etc.
Social Media Review
Legal Review - Sales Contracts, Agent/Distributor/Licensee Contracts, IP, HR, Entity Formation
Process Review - CRM Systems
First 1:1 Business Coaching Session
Coaching Survey
Submit Step #1 of the IBA Roadmap
1. Criteria: Occasional Shipments, Inquiries, Cultural Affinity, Ease of Shipment, Recommendations
2. Resources for Research (VIDEO): Trade Groups and Publications, Government (USExport.gov), Focus Economics, Online Searches
2a. Resources for Research (LINKS): Trade Groups and Publications, Government (USExport.gov), Focus Economics, Online Searches
3. FOR PRODUCTS: HS Codes, Tariffs & Taxes, Barriers (Standards or Labeling), Shipping, Landed and Retail Costs
4. FOR SERVICES: Identify Barriers, Data Privacy, Foreign Exchange Restrictions, Government Regulations, Retail Costs
5. What Kind of Competitor Are You? Identify Competitive Products in the Target Country
6. Exchange Rate Sensitivity – How the Best Companies Determine & Maintain Market Competitiveness
Second 1:1 Business Coaching Session
Coaching Survey
Submit Step #2 of the IBA Roadmap
Market Entry Strategy Based on Your Competitive Position
Marketing: Localizing Your Messages and Brand
Marketing: Getting the Word Out – Online Viral Strategies, Advertising (Online, Print, Broadcast, Other), Trade Shows
Sales: Localizing your Messages and Brand
Third 1:1 Business Coaching Session. (If Applicable)
Submit Step #3 of the IBA ROADMAP
Trade finance, Working capital, Letters of Credit, Insurance Products (Special Section for US exporters)
Trade Finance and Insurance Products (Special Section for US Exporters)
Fourth 1:1 Business Coaching Session. (If Applicable)
Submit Step #4 of the IBA ROADMAP
International Intellectual Property (IP)
World Intellectual Property Organization (WIPO) - Conventions, Treaties & Agreements Summary
Anti-Money Laundering
Cross Border Tax Considerations
Human Resources & Personnel
Export Controls
Fifth 1:1 Business Coaching Session. (If Applicable)
Submit Step #5 of the IBA ROADMAP
Launching With Events
Public Relations
Countdown Checklist
Only One Chance to Make a First Impression
Sixth 1:1 Business Coaching Session. (If Applicable)
Submit Step #6 of the IBA ROADMAP
As a commencement gift, you will be eligible for over $100K in bonuses and credits to help deploy the IBA Roadmap.
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An Initiative of the Community Vitalization Council