Curriculum

• 1. Intro Video 1

  2. Commitment // Defining Yourself as a Global Company

  3. Defining Products and Services & Develop Personas

  4. Website Review – Simplicity, Messaging, Shopping Cart, Credit Cards, Cybercurrencies, Data Privacy, etc.

  5. Social Media Review

  6. Legal Review - Sales Contracts, Agent/Distributor/Licensee Contracts, IP, HR, Entity Formation

  7. Accounting Review - Track Orders, Bookkeeping, etc.

  8. Process Review - CRM Systems

  9. First 1:1 Business Coaching Session

  10. Coaching Survey

  11. Submit Step #1 of the IBA Roadmap

• • 1. Criteria: Occasional Shipments, Inquiries, Cultural Affinity, Ease of Shipment, Recommendations

  • 2. Resources for Research (VIDEO): Trade Groups and Publications, Government (USExport.gov), Focus Economics, Online Searches

  • 2a. Resources for Research (LINKS): Trade Groups and Publications, Government (USExport.gov), Focus Economics, Online Searches

  • 3. FOR PRODUCTS: HS Codes, Tariffs & Taxes, Barriers (Standards or Labeling), Shipping, Landed and Retail Costs

  • 4. FOR SERVICES: Identify Barriers, Data Privacy, Foreign Exchange Restrictions, Government Regulations, Retail Costs

  • 5. What Kind of Competitor Are You? Identify Competitive Products in the Target Country

  • 6. Exchange Rate Sensitivity – How the Best Companies Determine & Maintain Market Competitiveness

  • Second 1:1 Business Coaching Session

  • Coaching Survey

  • Submit Step #2 of the IBA Roadmap

• 1. Market Entry Strategy Based on Your Competitive Position

  2. Marketing: Localizing Your Messages and Brand

  3. Marketing: Getting the Word Out – Online Viral Strategies, Advertising (Online, Print, Broadcast, Other), Trade Shows

  4. Sales: Localizing your Messages and Brand

  5. Third 1:1 Business Coaching Session. (If Applicable)

  6. Submit Step #3 of the IBA ROADMAP

• 1. Trade finance, Working capital, Letters of Credit, Insurance Products (Special Section for US exporters)

  2. Trade Finance and Insurance Products (Special Section for US Exporters)

  3. Funding: Grants, Angel Investors, VC, Crowd Funding, ICOs

  4. Fourth 1:1 Business Coaching Session. (If Applicable)

  5. Submit Step #4 of the IBA ROADMAP

• 1. International Intellectual Property (IP)

  2. Dispute Resolution

  3. World Intellectual Property Organization (WIPO) - Conventions, Treaties & Agreements Summary

  4. Anti-Money Laundering

  5. Cross Border Tax Considerations

  6. Human Resources & Personnel

  7. Export Controls

  8. Fifth 1:1 Business Coaching Session. (If Applicable)

  9. Submit Step #5 of the IBA ROADMAP

• 1. Launching With Events

  2. Public Relations

  3. Countdown Checklist

  4. Only One Chance to Make a First Impression

  5. Sixth 1:1 Business Coaching Session. (If Applicable)

  6. Submit Step #6 of the IBA ROADMAP

As a commencement gift, you will be eligible for tens of thousands of dollars in bonuses and credits to help deploy the IBA Roadmap.